Improving Childcare Quality through Social Franchising

Emily Beam, Anne Fitzpatrick, and Maira Emy Reimão

Research Questions

Can a social-franchising model improve childcare quality and market functioning in settings with limited regulation? We test whether helping daycare providers improve quality also increases their revenues and enrollment, and we examine downstream effects on household labor force participation and children's development.

Primary Hypotheses

  • HA1 The social franchising model will improve daycare quality, as measured by hygiene & safety, toys & manipulatives, and child experience indices.
  • HA2 The social franchising model will increase provider revenue.
  • HA3 The social franchising model will increase the number of child-days served.

Secondary Hypotheses

  • HB1 Spillover effects onto competing providers, measured by market entry, exit, and total children in care.
  • HB2 The social franchising model will increase provider profits.
  • HB3 The social franchising model will increase provider agency and pride in the profession.
  • HB4 The social franchising model will increase household usage of childcare (extensive and intensive margins).
  • HB5 The social franchising model will increase maternal employment and household earnings.

Research Design

Cluster randomized controlled trial. We randomize the entry of our partner organization into 51 communities across 11 counties and assess impacts on both the supply and demand for daycare.

ParameterDetail
DesignCluster RCT (community-level randomization)
Firm census978 daycare providers across 51 communities in 11 counties
Household sample2,820 households with children ages 0–4
Treatment525 firms in treatment communities; 453 in control
Data collectionBaseline (2024), phone survey, midline (2025), endline (2026)
Pre-registrationAEARCTR-0011747
Study design figure
Cluster RCT with firm and household arms.
Study timeline
Study timeline: Q4 2023 through endline (2026).
Community map
Study communities across 11 counties in Kenya.

Key Findings

Midline results (~12 months post-intervention). Endline data collection is ongoing.

Quality improved

Franchised providers showed meaningful improvements in hygiene, safety, and the quality of children's experience.

Fewer firm closures

Treatment communities saw substantially fewer daycare closures, supporting provider sustainability.

Null at midline
No change in prices or revenues

Despite quality gains, prices and revenues have not yet responded. A key question for endline.

Source: G²LM|LIC Policy Brief No. 82 (December 2025)

Publications

  • Beam, E., Fitzpatrick, A., & Reimão, M.E. (2025). "Improving Childcare Quality through Social Franchising." G²LM|LIC Policy Brief No. 82. Released [PDF]
  • Beam, E., Fitzpatrick, A., & Reimão, M.E. (2026). "Child Development Measurement Protocol for the QuiCK Study." BMJ Open, 16(3), e112224. Published [Link]
  • Beam, E., Fitzpatrick, A., & Reimão, M.E. "Improving Childcare Quality through Social Franchising: A Pre-Results Review Report Proposal." Submitted to Journal of Development Economics. Under Review [PDF]

Resources